First of all, let's check the difference between notions: "Fashion", "Style" and "Trend"
Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers and culture (ex. Baroque, Rococo, etc.).
Fashion is a form of self-expression and governance of a certain STYLE in a particular period and place and in a specific context, of clothing, lifestyle, makeup, hairstyle, and body posture. Traditionally tied to fashion seasons.
Whereas TREND is a specific more ephemeral look often lasting for a short period of time, not defined by the seasons when collections are released by the fashion industry.
It is important to remember that the average lifecycle of a TREND is 3 years. It is set by the TRENDSETTERS and when it becomes widespread and used by MASS, it is slowly leaving the expression TREND.
If you want to be on top of the trends and even become a trendsetter, you have to educate yourself on a regular basis and develop your sense of taste and personal style. This is possible by visiting exhibitions, flipping through the fashion magazines, watching fashion channels (WFC) and using online resources.
Here is a list of the most important ones, that I have prepared for you:
- Trendhunter.com
- Trendland.com
- WGSN
- Pantone (Institute of colors)
Hope, this was a useful information!